Select two competing brands (preferably two that have not introduced category extensions like Johnson and Mother Care)

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Select two competing brands (preferably two that have not introduced category extensions like Johnson and Mother Care) and poll 10 consumers regarding possible extensions for each.

Analyze the differences and the reasons for them noting which you prefer and why.

Suggest two of your own line extensions.

Related Book For answer-question

Operations and Supply Chain Management

ISBN: 978-1118738542

8th edition

Authors: Roberta S. Russell, Bernard W. Taylor

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Posted Date: Jul 16, 2018 12:51 AM

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Select two competing brands (preferably two that have not introduced category extensions like Johnson and Mother Care)

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Johnson and Mother Care shampoo are world best in the baby product business Different brands comprise of seventh Generation Biogen Inc and others Purchaser assessments and inclinations fluctuate among... View the full answer

Operations and Supply Chain Management

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