You are the product manager for a new frozen-food item that is going to be marketed on a mass distribution scale to grocery stores. Since this product is being introduced for the first time in the market, you will have to determine whether the food item should enter the market at a high or low price.

Defend your pricing decision from the point of view of what the retail customer would be willing to pay. You must consider segmentation in your decision and discussion

Answer rating: 100% (QA)

New Product Introduction Introduction Managers need to start setting product prices during the stage of development as part of tactical pricing to avoid introducing goods which cannot sustain lucrativ... View the full answer