Although Olive Garden, Maggiano's Little Italy, and Bertucci's all strive to provide good Italian food and service
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Question:
Although Olive Garden, Maggiano's Little Italy, and Bertucci's all strive to provide good Italian food and service to their respective target markets, the difference in their choice of target market, design of their marketing mix, and the basis of their competitive advantage is directly related to their own
competitive focus.
- consumer franchise.
- market leadership.
- marketing strategy.
- competitive direction.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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