For this discussion, explain some of the problems that international projects pose when using capital budgeting techniques
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For this discussion, explain some of the problems that international projects pose when using capital budgeting techniques such as the use of net present value (NPV). Can you think of any instances where the NPV for a project might be different in two different countries? Explain why this might occur. In addition, consider how your response may vary depending on which branch of the MNC you represent—parent or subsidiary.
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Strategic Brand Management Building Measuring and Managing Brand Equity
ISBN: 978-0132664257
4th edition
Authors: Kevin Lane Keller
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