How do transactional and relationship marketing methodologies differ, and how does this variance contribute to a heightened
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How do transactional and relationship marketing methodologies differ, and how does this variance contribute to a heightened emphasis on logistical performance within the realm of supply chain management?
Related Book For
Supply Chain Logistics Management
ISBN: 978-0078024054
4th edition
Authors: Donald Bowersox, David Closs, M. Bixby Cooper
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