In response to shifting consumer preferences, one bakery is contemplating the development of new products requiring specialized technical expertise and manufacturing equipment to stay competitive with smaller rivals. However, recent industry trends reveal a substantial 97 percent failure rate for new sweet bakery products. This high rate of failure may be attributed to changes in consumer preferences. 

Since 2015, there has been a doubling of market share for less expensive products, diverting volume from the medium-priced category and significantly diminishing the top end of the market by a considerable 18 percentage points.

Consumer analysis highlights that 17 percent of individuals aged 14 and above (9.69 million out of 57 million) are consumers of sweet bakery products, with a slightly higher representation of women. The age group of 14 to 30 stands out as the most avid consumers of sweet bakery products. Blue-collar workers, civil servants, and middle-income trained workers fall into the categories of average or intensive consumers, making purchases at least once a week.

Here is the situation of one bakery. Please answer the following questions based on the given situation.

Q1. What is the scope of engagement and effective engagement plan?

Q2. How can I analyze based on the FOCUS methodology in this case? F(Frame), O(Organize), C(Collect), U(Understand), S(Synthesize).

Answer rating: 100% (QA)

Q1 Scope of Engagement and Effective Engagement Plan The scope of engagement here involves addressing the challenges posed by shifting consumer prefer... View the full answer