Scandinavian ship yards (e.g., Rauma Shipyard Finland) that build high-quality ice breaker ships, customized cruise ships, and
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Question:
Scandinavian ship yards (e.g., Rauma Shipyard Finland) that build high-quality ice breaker ships, customized cruise ships, and other specialized vessels, have a ________ competitive advantage and a ________ competitive scope.
a.
Differentiation, narrow target.
b.
Narrow target; differentiation.
c.
Broad target; differentiation.
d.
Differentiation; broad target.
e.
None of the above.
Related Book For
Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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