Starbucks entered a partnership with Keurig green mountain to sell K cup single serving coffee packs because

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Starbucks entered a partnership with Keurig green mountain to sell K cup single serving coffee packs because Starbucks _____ it was prepared for the shift in its marketing environment.

A. optimized, it’s distribution by adding local outlets in grocery

B. noticed the change in the demographics of coffee and tea drinkers in general

C. added more in store display

D. track the percentage of household or single cup, Brewers, as a part of his ongoing environmental scanning activities

Related Book For answer-question

Management Leading And Collaborating In The Competitive World

ISBN: 9780078137242

9th Edition

Authors: Thomas Bateman, Scott Snell

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Posted Date: Dec 02, 2023 07:47 AM

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Starbucks entered a partnership with Keurig green mountain to sell K cup single serving coffee packs because

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Management Leading And Collaborating In The Competitive World

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