Your Web design company has been hired by a supermarket chain to develop a short Web-based survey on what customers like and don’t like about the supermarket chain. The objective is to have an employee in each store walking through the store with a laptop and randomly choosing customers to survey regarding their likes and dislikes. Customers will be asked three to five questions. Survey data will be entered directly into the laptop via a Webbased application.

a. What are some of the high-level considerations that need to be addressed before designing the survey form?

b. What questions would you include in the survey?

c. What other data would you include?

d. Design a prototype of the form.

e. Was this easier or harder to do than you thought? Describe any challenges you faced that you didn’t anticipate.