The allocation of promotional dollars between pull (consumer promotions + media advertising) and push varies drastically for

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The allocation of promotional dollars between ‘‘pull’’ (consumer promotions + media advertising) and ‘‘push’’ varies drastically for many advertisers across countries. What are the factors behind these variations?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 04, 2012 12:12 AM

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The allocation of promotional dollars between pull (consumer promotions + media advertising) and push varies drastically for

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Some factors include regulations on sales promotion dollars eg no free samples limited or no ...View the full answer

Essentials Of Business Research Methods

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