Use simple spreadsheet software, such as EXCEL, or any appropriate computer program, to conduct the content analysis

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Use simple spreadsheet software, such as EXCEL, or any appropriate computer program, to conduct the content analysis described in problem 2.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:53 AM

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Use simple spreadsheet software, such as EXCEL, or any appropriate computer program, to conduct the content analysis

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The analysis should consist of roles in which women are depicted in the ads A coun...View the full answer

Marketing Research An Applied Orientation

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