Visit Hoover’s website (www.hoovers.com). Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized? What limitations apply?
Answer to relevant QuestionsJohnson & Johnson is currently competitive in the surgical stent market (a device inserted surgically in an artery to enable blood flow). Perform an Internet analysis of the stent market indicating past and current unit ...What are the relevant issues a cross–functional team should consider in developing a strategic vision about the future for the organization’s product–market(s)? A competitor analysis of the 7UP soft–drink brand is being conducted. Management plans to position the brand against its key competitors. Should the competitors consist of only other noncola drinks? Why are there marketing strategy advantages in using demographic characteristics to break out product–markets into segments? Visit the website of SalesForce.com. Based on the information provided discuss how can SalesForce.com contribute to a company’s CRM.
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