Visit the website of Project 2000 (www2000.ogsm.Vanderbilt.edu), founded at the Owen Graduate School of Vanderbilt University to determine if the Web provides useful information for market and competitor analysis. Describe the various types of market information available on the Web.
Answer to relevant QuestionsVisit Hoover’s website (www.hoovers.com). Investigate the different options for competitive and market analysis provided. How can these online tools best be utilized? What limitations apply? Many popular forecasting techniques draw from past experience and historical data. Discuss some of the more important problems that may occur in using these methods. Select an industry and describe its characteristics, participants, and structure. Does the use of mass customization eliminate the need to segment a market? Critically evaluate the “Net Promoter” concept of customer satisfaction used by the General Electric Co. What role does customer experience information play in GE’s CRM?
Post your question