What is an attitude? Why do businesses place so much emphasis on measuring attitudinal concepts?
Answer to relevant QuestionsAttitudes are sometimes called tri-partite, meaning they have three components. What are the three components of an attitude? In each of the following, identify the type of scale and evaluate it: a. A U.S. representative’s questionnaire sent to constituents: Do you favor or oppose the Fair Tax Proposal? b. How favorable are you toward the Fair ...Consider the different grading measuring scales described at the beginning of the chapter. Describe what level of measurement is represented by each. Which method do you think contains the least opportunity for error? What is a status bar? When might a status bar be inappropriate? Define randomized response technique? Provide an example company that might benefit from using the technique in its marketing research.
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