We sometimes enhance our attitude toward a product after we buy it. How does the theory of cognitive dissonance explain this change?
Answer to relevant QuestionsConduct an “avatar hunt” by going to e-commerce websites, online video game sites, and online communities like the Sims that let people select what they want to look like in cyberspace. What seem to be the dominant ...What is a brand community, and why is it of interest to marketers? Summarize the buyclass model of purchasing. How do decisions differ within each class? Describe a heuristic a couple might use when making a decision, and provide an example of it. As more people enter virtual worlds, family decision making research may have to include our virtual partners (and children?) as well. Do you agree? How do you think consumer researchers could use a virtual world to help ...
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