What are some of the major sources of interaction that exist in the typical channel communications system?
Answer to relevant QuestionsDiscuss the major features of the four approaches for finding out about channel member needs and problems discussed in this chapter. Steinway & Sons has manufactured the world’s best pianos for well over a century. Steinway sells its pianos in the U.S. through less than 75 carefully selected dealers. The quality of Stein- way pianos is unquestionably ...Toyota Motor Corporation took extraordinary care in developing the channel and selecting the dealers for its Lexus luxury cars. The attention to detail in setting up the channel for the Lexus is reminiscent of the kind of ...Discuss the relationship between strategic product management and channel management. Is one of these areas more important than the other? Explain. Private-label products sell in supermarkets typically for about 10 to 20 percent less than national brands, yet the profit margins realized by supermarkets are usually about 10 to 15 percent higher than for national ...
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