What are the differences among a response list, a circulation list, and a compiled list?
Answer to relevant QuestionsBriefly explain two advantages and two disadvantages of direct mail advertising. Briefly explain the following email advertising terms: a) Permission- based email b) Sponsored email c) Opt- in list d) spam Briefly explain how an online advertising sponsorship works. What benefits does it provide? Illustrate the benefits with some examples. What is the difference between a pull strategy and a push strategy, and how do sales promotions complement both strategies? What are the benefits and drawbacks of a free sample offer?
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