Briefly explain two advantages and two disadvantages of direct mail advertising.
Answer to relevant QuestionsIdentify and briefly explain the components of a typical direct mail piece. . What is a cookie, and what role does it perform in online communications and marketing? Identify and briefly explain two advantages and two disadvantages of Internet- based advertising. What is the objective of a consumer premium offer, and when is the best time to implement such an offer? What elements contribute to the success of a contest offer?
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