What ethical issues seem to be raised by the use of online sponsored content and product placement?

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What ethical issues seem to be raised by the use of online sponsored content and product placement? How would you recommend that a marketer improve transparency when it uses such paid media?

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:27 AM

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What ethical issues seem to be raised by the use of online sponsored content and product placement?

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Some people worry about the ethics of sponsorships when consume...View the full answer

E Marketing

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