What is a marketing information system (MIS), and what characteristics should it possess?

Question:

What is a marketing information system (MIS), and what characteristics should it possess?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing An Introduction

ISBN: 978-0134149530

13th edition

Authors: Gary Armstrong, Philip Kotler

Question Posted: