Which could be more important to an airline selling seats on its flights: a general search engine

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Which could be more important to an airline selling seats on its flights: a general search engine or a vertical search site? Explain your answer.

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E Marketing

ISBN: 978-0132953443

7th edition

Authors: Judy Strauss, Raymond Frost

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Question Posted: Nov 26, 2015 02:25 AM

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Which could be more important to an airline selling seats on its flights: a general search engine

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In this case a vertical search site would help an airline sell more seats A vertical search i...View the full answer

E Marketing

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