Why does Dell use mass customization? How could a large company using a mass-customization strategy match the

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Why does Dell use mass customization? How could a large company using a mass-customization strategy match the effectiveness of a niche competitor?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:04 AM

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Why does Dell use mass customization? How could a large company using a mass-customization strategy match the

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Dell builds computers that match the individual specifications of customers This is mass cu...View the full answer

Market Based Management

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