1. Let's say that you work for a large multi-national US firm as the VP of Purchasing. Your firm has been trying to get a large contract approved with a foreign government. This contract has the potential to provide $500 billion in sales revenue to your firm. If you were asked to provide a small tip to an officer of the foreign government to get this contract approved and signed would you? Think deeply. This is outside of the US. Read the section on the government market in chapter 6 for some guidance in framing your response.

 

2. Fitbits are personal fitness devices which are very popular with the fitness and wanna be fitness target market. The activity trackers are wireless-enabled wearable technology devices that measure personal data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics involved in fitness. Fitbits are sold in several models from the basic entry level one to the more advanced ones which can also measure BMI and blood pressure. Review the section in your textbook which discusses the product life cycle. Indicate what stage of the product life cycle you think that the personal fitness tracker industry is in, and also the Fitbit itself. justify your answer.

  

3. Look at the concepts of how retailers have evolved. Provide an example of one retailer who has evolved and become more market oriented in the process. Explain how .

 

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