Question: Customers who understand a new technology may have important future applications and are willing to experiment with it to see if they can pioneer new
Customers who understand a new technology may have important future applications and are willing to experiment with it to see if they can pioneer new uses for the technology are called:
a. early adopters.
b. the early majority.
c. innovators.
d. laggards.
e. the late majority.
Step by Step Solution
3.52 Rating (155 Votes )
There are 3 Steps involved in it
These terms come from the Diffusion of Innovations theory by Everett Rogers The theory suggests that ... View full answer
Get step-by-step solutions from verified subject matter experts
