Customers who understand a new technology may have important future applications and are willing to experiment with it to see if they can pioneer new uses for the technology are called:

a. early adopters.

b. the early majority.

c. innovators.

d. laggards.

e. the late majority.

Answer rating: 100% (QA)

These terms come from the Diffusion of Innovations theory by Everett Rogers The theory suggests that ... View the full answer