Question: Customers who understand a new technology may have important future applications and are willing to experiment with it to see if they can pioneer new

Customers who understand a new technology may have important future applications and are willing to experiment with it to see if they can pioneer new uses for the technology are called:


a. early adopters.


b. the early majority.


c. innovators.


d. laggards.


e. the late majority.

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These terms come from the Diffusion of Innovations theory by Everett Rogers The theory suggests that ... View full answer

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