Question: elescoping and squishingAvoid mistakes in wording itemsItem too complexoLeading respondentoAmbiguous wordingoDouble-barreled itemsoItems assume too muchoTaxing respondent's memoryoSolutions for better wordingUse fewer and simpler wordso Use
elescoping and squishingAvoid mistakes in wording itemsItem too complexoLeading respondentoAmbiguous wordingoDouble-barreled itemsoItems assume too muchoTaxing respondent's memoryoSolutions for better wordingUse fewer and simpler wordso Use concrete terminologyo1 issue = 1 itemoKnow respondent's knowledge leveloUse memory prompt or aided recalloPretest
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