Question: From a consumer perspective, provide an example of a brand( Apple) that resonates with you. Think of the concepts and definitions from the course textbook

From a consumer perspective, provide an example of a brand( Apple) that resonates with you. Think of the concepts and definitions from the course textbook and relate it to this post answering the following questions:
1) What is the brand?
2) What is it about the brand from a consumer perspective that resonates with you?
3) Do you think the brand is authentic in their approach to connecting to you as a
consumer? Explain.

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Brand Example Apple 1 What is the brand Apple Inc is a global technology company renowned for its innovative products such as the iPhone iPad Mac comp... View full answer

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