Links of reference:

• https://blog.hubspot.com/sales/positioning-statement
• https://hbr.org/2002/09/three-questions-you-need-to-ask-about-your-brand
• https://hbr.org/2007/11/mapping-your-competitive-position and https://blog.marketresearch.com/6-ways-to-differentiate-your-business-from-the-competition

Please be detailed and descriptive!

Brand Creation: Segmentation, Target Marketing and Brand Positioning

Has Hershey established a frame of reference? What is it? And why do you think it has or has not established a frame of reference? Defend your answer.

What are their points of parity? Are they leveraging their points of parity? Why do you think so? Defend your answer.

What are their points of difference? Are they compelling? Why do you think so? Defend your answer?

Choose two important evaluative criteria or attributes that distinguish Hershey from others and design perceptual map. Plot the relative location of Hershey brand to competitor brands. Make any necessary explanations to make sure the reader understands the map's implications.

Produce positioning statement for Hershey based on your own opinions of what their positioning should be.

Produce open-ended question that could be asked of consumers in an in-depth interview.