Provide detailed answer for each part in long especially in last part: Objective: To apply the social
Question:
Provide detailed answer for each part in long especially in last part:
Objective:
To apply the social media concepts learned in the development of an actionable social media plan.
Client:
Youth Haven
Social Media Plan Part I
• Overview of brand
• SWOT analysis
• Content analysis
• Target Market. Select 2 (Primary and Secondary) and justify selection.
Social Media Plan Part II
• Write 3 Social Media related Marketing Goals that are specific, measurable, attainable, relatable and timely.
• Content Strategy to define how you will reach the goal at a high level
• Define the digital voice / tone to be used
Social Media Plan Part III
• A tactical plan with at least 8 examples
• Be sure your tactics will be doable within your clients budget
• Sample tactics include video sponsored ads, InMail, sponsored content, influencer/blogger relations, etc.
• Sample digital marketing calendar for 3 months
Final Marketing Plan
• Executive Summary
• Revised Digital Marketing Plan Part II
• Revised Digital Marketing Plan Part III
• Revised Digital Marketing Plan Part IIII
• Metrics & Measurement
• Fee structure
• Conclusion
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr