Question: Read The Dark Side of Customer Analytics Consider the case study and especially the case of highly sensitive customer data. - Provide an example of

Read "The Dark Side of Customer Analytics"

Consider the case study and especially the case of highly sensitive customer data.

- Provide an example of a cost (either financial or opportunity cost) that might be incurred if customer data is not effectively managed.

- Provide an example of a data usage restriction that might be implemented through data governance that would help prevent the cost described above

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