Sign in o x Prin Mkt Int Consumer Behavior Assignment (Protected View) - Word Mailings Review View Help Tell me what you want to do File Home Insert Draw Design Layout References & Share i PROTECTED VIEW Be careful-files from the Internet can contain viruses. Unless you need to edit, it's safer to stay in Protected View. Enable Editing X X UPDATES AVAILABLE Updates for Office are ready to be installed, but first we need to close some apps. Update now Consumer Behavior Assignment A Select one of your favorite retailers that have an online presence. Visit and review the website. Based on your review of the website, discuss the following topics and questions in detail. Include both your personal opinion, public opinion, reflections, and include supported marketing data, when appropriate. . Describe the retailer and the types of products/services they are offering. Give a detailed description of the product mix generally sold on this website. What specific demographic group(s) does the website market toward? Be specific in terms of gender, age, income levels, educational levels, etc. What psychographic elements are they targeting? Which consumer groups do you believe are most likely to purchase from the website? (This can sometimes be different than the group you believe the website targets) What types of promotional activities are offered exclusively to online customers? If this retailer has a brick and mortar store, how do the promotions compare? What problem(s) would a purchase of products from this website solve? Why buy the product online from this retailer? Have you ever purchased from this online retailer? If so, describe your experience from start to reception of the product. Would you ever purchase from this retailer again? Describe your overall feeling of the website in terms of color, layout, design, ease of navigation, ease of purchase, etc. Do you feel this retailer has a sufficient social media presence? If so, describe what social media are being used? And describe its effectiveness. If not, then describe, beyond the website, what they might be able to do to enhance their presence. How does the company distinguish its products compared to competitive products? Page 1 of 1 295 words 100% Type here to search g 7:12 PM 1/23/2022