SWOT Analysis for Prime Org Strengths . . Powerful brand identity Strong product promotion by celebrities and influencers Robust distribution network Strong customer support Innovation and Product development Weaknesses Health concerns Expensive Potential addiction Limited to a specific target and age group Limited International Presence Market competition from both national and regional competitors Limited availability Reliance on suppliers Opportunities Growing demand for healthy beverages . Increasing popularity of sports and fitness Growing e-commerce market Expanding into new markets Developing new product lines Work on global expansion and promotions Threats Competition from established brands Changes in consumer preferences Economic downturn Regulatory changes Health concerns about artificial sweeteners REQUIRED: Taking the above SWOT analysis: a) Prioritise and discuss Prime's strengths and weaknesses so that the organisation can focus its attention on the most important areas. (10 marks) b) Examine and discuss which of Prime's opportunities and threats are most relevant for the immediate future. (10 marks) c) Develop an action plan on how Prime can use its strengths to take advantage of its opportunities and overcome its weaknesses to mitigate its threats. (10 marks) [30 marks]