Question: Why can it be useful to optimize to a cost-based goal? A) You can drive as many events as possible per dollar spent B) You

Why can it be useful to optimize to a cost-based goal?

A) You can drive as many events as possible per dollar spent

B) You can pay a different price for each attribute (through bid factors) to maximize ROI

C) You can see whether or not the cost of earning the customer's business is monetarily worth it based on product cost, media investment, and other factors

D) Both A and B

E) All of the above

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