Briefly describe the following media terms: a) Format (of a radio station) b) Broadsheet and tabloid c)

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Briefly describe the following media terms:
a) Format (of a radio station)
b) Broadsheet and tabloid
c) Paid circulation and controlled circulation
d) Posters and backlit posters (outdoor)
e) Clutter and cluster

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:15 AM

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Briefly describe the following media terms: a) Format (of a radio station) b) Broadsheet and tabloid c)

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The format of a radio station refers to type of content it delivers eg country rock classical Top 40 ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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