What is the difference among a profile- matching strategy, a shotgun strategy, and a rifle strategy? What media are best suited for each strategy?
Answer to relevant QuestionsWhat is the difference among the following market coverage strategies: national coverage, regional coverage, and key market coverage? What media are best suited for each strategy? In television advertising, what is the difference between a network spot and a selective spot? What is the difference between direct marketing and direct response advertising? What is the role of the list broker in direct response advertising? What are the primary marketing and marketing communications roles that the Internet can provide marketing organizations? Identify and explain each role briefly.
Post your question