What is a cookie, and what role does it perform in online communications and marketing?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:17 AM

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What is a cookie, and what role does it perform in online communications and marketing?

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A cookie is an electronic identification tag sent from a Web server to a ...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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