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management leadership

Questions and Answers of Management Leadership

What personal skills should a manager possess in order to be successful?
Student Advantage is a Boston Company that is a leader in specialty debit cards. The company provides college students with credit cards that give them discounts on national brands as well as
Saturn was only an idea in 1983—General Motors’ new idea about how to organize a car company. The idea was to give the company and its employees a lot more autonomy instead of imposing the rigid
Explain how the five steps of the organizing process determine the characteristics of the resulting organization. Which steps are most important?
Which kinds of firms probably would operate most effectively as centralized firms? As decentralized firms?
How do decisions concerning span of management, the use of committees, and coordination techniques affect organizational structure?
How might a manager go about formalizing the informal organization?
Disney’s diverse entertainment businesses—including movie and television studios and channels, theme parks, vacation resorts, cruise ships, movie merchandise, Broadway shows, and online
In what way do organization charts create a picture of an organization?
Describe how job rotation can be used to combat the problems caused by job specialization.
What are the major differences among the four departmentalization bases?
Why do most firms employ a combination of departmentalization bases?
What three steps are involved in delegation? Explain each.
How does a firm’s top management influence its degree of centralization?
How is organizational height related to the span of management?
What are the key differences between line and staff positions?
Contrast the bureaucratic and matrix forms of organizational structure.
What are the differences between the cluster structure and the network structure?
What is corporate culture? Describe the major types.
Which form of organizational structure probably would lead to the strongest informal organization? Why?
How may the managerial hierarchy be used to coordinate the organization’s resources?
Even with a workforce of 600, Green Mountain Coffee Roasters, based in Waterbury, Vermont, stays as entrepreneurial as when Bob Stiller founded the company in 1981 with one coffee shop and a handful
Toyota Motor Corp. has grown tremendously in the last 10 years and currently boasts about $183 billion in annual sales. With relentless attention to quality, embodied in a global program called the
Why would Rubbermaid—a successful U.S. company—need to expand and sell its products to customers in foreign countries?
Do certain kinds of firms need to stress particular areas of operations management? Explain.
Is it really necessary for service firms to engage in research and development? In planning for production and operations control?
How are the four areas of operations control interrelated?
In what ways can employees help to improve the quality of a firm’s products?
Is operations management relevant to nonbusiness organizations such as colleges and hospitals? Why or why not?
To date, Blendtec has produced more than 50 “Will it blend?” videos demonstrating the quality and power of its home and commercial blenders. Although its products will not crush a crowbar, they
List all the activities involved in operations management.
What is the difference between an analytical and a synthetic manufacturing process? Give an example of each type of process.
In terms of focus, magnitudes, and number, characterize the production processes used by a local pizza parlor, a dry cleaning establishment, and an auto repair shop.
Describe how research and development lead to new products.
Explain why product extension and refinement are important.
What are the major elements of design planning?
What factors should be considered when selecting a site for a new manufacturing facility?
What is the objective of operational planning? What four steps are used to accomplish this objective?
If you were an operations manager, what would you do if market demand exceeded the production capacity of your manufacturing facility? What action would you take if the production capacity of your
Why is selecting a supplier so important?
What costs must be balanced and minimized through inventory control?
How can materials requirements planning (MRP), manufacturing resource planning (MRP II), and enterprise resource planning (ERP) help to control inventory and a company’s production processes?
How does the just-in-time-inventory system help to reduce inventory costs?
Explain in what sense scheduling is a control function of operations managers.
How can management and employees use statistical process control, statistical quality control, inspection, and quality circles to improve a firm’s products?
How might productivity be measured in a restaurant? In a department store? In a public school system?
How can CIM and FMS help a manufacturer to produce products?
“We don’t have a traditional corporate organizational chart,” states Heather Robertson, Finagle A Bagel’s director of marketing, human resources, and research and development. When she hires
Washburn Guitars produces a wide variety of acoustic and electric guitars with annual sales of 50,000 guitars totaling $40 million in revenues. Washburn is a Chicago-based company that has been in
Every day, more than 1 million customers visit IKEA stores worldwide to buy everything from beds and baskets to bookcases and bathmats. The Swedish-based retailer has grown to more than 225 stores
Are there any problems for a company that focuses mainly on the most profitable customers?
In what way is each of the following a marketing activity? a. The provision of sufficient parking space for customers at a suburban shopping mall.b. The purchase by a clothing store of seven dozen
How might adoption of the marketing concept benefit a firm? How might it benefit the firm’s customers?
Is marketing information as important to small firms as it is to larger firms? Explain.
How does the marketing environment affect a firm’s marketing strategy?
From Alegria to Zumanity, Cirque du Soleil’s shows have reinvented the circus as multimedia entertainment and captured the imagination of audiences all over the world. Thanks to savvy marketing and
How, specifically, does marketing create place, time, and possession utility?
What is relationship marketing?
How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?
What are the major requirements for a group of individuals and organizations to be a market? How does a consumer market differ from a business-to-business market?
What are the major components of a marketing strategy?
What is the purpose of market segmentation? What is the relationship between market segmentation and the selection of target markets?
What are the four elements of the marketing mix? In what sense are they “controllable”?
Describe the forces in the marketing environment that affect an organization’s marketing decisions.
What is a marketing plan, and what are its major components?
What major issues should be specified before conducting a sales forecast?
What is the difference between a marketing information system and a marketing research project? How might the two be related?
Why do marketers need to understand buying behavior?
How are personal income, disposable income, and discretionary income related? Which is the best indicator of consumer purchasing power?
Harley-Davidson’s customers can spot each other instantly by the iconic black, white, and orange logo on their motorcycles, clothing, and saddlebags. More than a century after the first
Days before the first Apple iPhones went on sale, thousands of buyers lined up outside Apple stores, eager to try the new cell phone’s large, user-friendly touch screen and multimedia capabilities.
Why is it important to understand how products are classified?
What factors might determine how long a product remains in each stage of the product life cycle? What can a firm do to prolong each stage?
Some firms do not delete products until they become financially threatening. What problems may result from relying on this practice?
Which steps in the evolution of new products are most important? Which are least important? Defend your choices.
Do branding, packaging, and labeling really benefit consumers? Explain.
To what extent can a firm control its prices in our market economy? What factors limit such control?
Under what conditions would a firm be most likely to use nonprice competition?
Can a firm have more than one pricing objective? Can it use more than one of the pricing methods discussed in this chapter? Explain.
What are the major disadvantages of price skimming?
What is an “effective” price?
For what types of products are psychological pricing strategies most likely to be used?
By the time Pure Digital Technologies introduced its first Flip in 2006, the camcorder was well into its product life cycle. The easy-to-use, pocket-size Flip reinvigorated the product category by
What does the purchaser of a product obtain besides the good, service, or idea itself?
What are the products of (a) A bank. (b) An insurance company.(c) A university.
Describe each of the classifications of business products.
What are the four stages of the product life cycle? How can a firm determine which stage a particular product is in?
What is the difference between a product line and a product mix? Give an example of each.
Under what conditions does product modification work best?
Why do products have to be deleted from a product mix?
Why must firms introduce new products?
Briefly describe the seven new product development stages.
What is the difference between manufacturer brands and store brands? Between family branding and individual branding?
What is the difference between a line extension and a brand extension?
How can packaging be used to enhance marketing activities?
For what purposes is labeling used?
Compare and contrast the characteristics of price and nonprice competition.
How might buyers’ perceptions of price influence pricing decisions?
List and briefly describe the five major pricing objectives.
What are the differences among markup pricing, pricing by breakeven analysis, and competition-based pricing?

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