Compare and contrast the so-called judgmental heuristic approach to choosing a channel structure with any of the other approaches discussed in the chapter.
Answer to relevant QuestionsDiscuss the role of channel design in the quest to gain differential advantage. Briefly describe the major categories of variables that should be considered when evaluating alternative channel structures. C.F. Martin & Company, located in Nazareth, Pennsylvania, is recognized by guitar enthusiasts as the manufacturer of the finest steel string acoustic guitars in the world. Martin is to guitars what Mercedes or even Rolls ...Is it possible to develop a truly universal list of selection criteria for appraising prospective channel members? What are some of the problems one might encounter in attempting to develop such a list? The subdimension of who participates in buying decisions may be of importance to the channel manager. Under what conditions might this be the case?
Post your question