Discuss the difficulties involved in attempting to choose an optimal channel structure.
Answer to relevant QuestionsCompare and contrast the so-called judgmental heuristic approach to choosing a channel structure with any of the other approaches discussed in the chapter. How do distribution tasks viewed from the perspective of the channel manager in a producing or manufacturing firm differ from the traditional lists of marketing functions? Marketing channels should be designed to make products and services conveniently available to customers, how, when, and where they want them. This is exactly what several franchises such as Cousins Submarines Inc., Tasti ...What is a potential problem with the use of the sales force as a means for finding prospective channel members? Master Lock is perhaps the nation’s best-known name in padlocks. Master Lock padlocks are sold intensively at the retail level through a wide range of stores, including hardware stores, home centers, automotive stores, ...
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