Explain the concept of synergy as it might apply to marketing channel strategy.
Answer to relevant QuestionsDiscuss the concept of differential advantage as it relates to channel design strategy. Lincoln automobiles, the luxury car division of the Ford Motor Company has fallen on hard times in recent years. Over the decade from 2000 to 2010, Lincoln fell from the top-selling luxury brand in the U.S. all the way down ...Compare and contrast the so-called judgmental heuristic approach to choosing a channel structure with any of the other approaches discussed in the chapter. Throughout our discussion of the many variables affecting channel choice, we cited a number of heuristics about how these variables are likely to influence channel structure. What useful purpose does this serve? What dangers ...In discussing the means available to secure prospective intermediaries as actual channel members, the chapter suggests that the offer of a “partnership” by the producer or manufacturer could serve as a strong inducement. ...
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