What clues should the channel manager look for in deciding how much emphasis to place on distribution as a key strategic variable in the marketing mix?
Answer to relevant QuestionsExplain the concept of synergy as it might apply to marketing channel strategy. Milwaukee is a famous name in industrial quality power tools. Its products are renowned for their rugged design and reliability. Most of its products are sold through wholesalers (industrial distributors) to a wide variety ...Discuss the difficulties involved in attempting to choose an optimal channel structure. Discuss the three dimensions of channel structure that should be considered in developing alternative channel structures. Are selection decisions always the result of changes in channel structure? Explain.
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