Review the model in Exhibit 5-2 and then reread the Apple case at the beginning of this
Question:
In Exhibit 5-2
Transcribed Image Text:
Marketing mixes All other stimuli Person making decisions Economic neds . Economy of PaychologicalSl Psychological variables .Motivation . Perception . Learning Attitude Trust Social influences . Famil . Social class . Reference groupsTime . Culture . Ethnic groups Purchase situation . Purchase reason purchase . Convenience . Efficiency . Dependability . Income Surroundings Lifestyle Consumer decision process Person does or does not purchase (response)
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Essentials of Marketing
ISBN: 978-0078028885
13th edition
Authors: William D. Perreault, Joseph P. Cannon
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