In your own words, explain why EDLP(M) pricing diminishes forward buying and diverting. Can EDLP(M) be challenging to implement?
Answer to relevant QuestionsFrom your perspective, discuss how pay-for-performance programs, or scan-downs, would, if widely implemented, virtually eliminate forward buying and diverting. Are promotions able to reverse a brand’s temporary sales decline and/or a permanent sales decline? Be specific. One of the major trends in product sampling is selective sampling of targeted groups. Assume you work for a company that has just developed a new candy bar substitute that tastes almost as good as a regular candy bar but has ...Visit a local grocery store and identify five instances of sales promotions. Describe each promotion and comment on the objectives that promotion was intended to accomplish for the sponsoring brand or for the retailer. Assume you are the owner of a restaurant in your college or university community. A false rumor about your business has circulated claiming that your head chef has a very contagious disease. Your business is falling off. ...
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