IMC Perspective 8-2 discusses how Siemens developed the Answers campaign to increase awareness of the company and
Question:
IMC Perspective 8-2 discusses how Siemens developed the “Answers” campaign to increase awareness of the company and create a stronger brand identity. Evaluate the big idea used for the “Answers” campaign and discuss what other business-to-business marketers might learn from analyzing this campaign.
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The Siemens Answers campaign is a very good example of how big ideas are important for businesstobus...View the full answer
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Mugdha Sisodiya
My self Mugdha Sisodiya from Chhattisgarh India. I have completed my Bachelors degree in 2015 and My Master in Commerce degree in 2016. I am having expertise in Management, Cost and Finance Accounts. Further I have completed my Chartered Accountant and working as a Professional.
Since 2012 I am providing home tutions.
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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