The chapter opener discusses the new LIVE MS campaign for Taco Bell. Analyze the creative strategy for
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The LIVE MS campaign for Taco Bell has used a variety of creative appeals and executions One of the best known ads was the Viva Young commercial that ...View the full answer
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Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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