Explain what is meant by cognitive dissonance. Why is this concept important to marketers?
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Explain what is meant by cognitive dissonance. Why is this concept important to marketers?
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Cognitive dissonance is a feeling of psychological tension or postpurchase doubt that a consumer exp...View the full answer
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Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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