Discuss the ethics of celebrities endorsing products in foreign countries but not in the United States to
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Discuss the ethics of celebrities endorsing products in foreign countries but not in the United States to protect their image. Do you think celebrities hurt their reputations by doing endorsements and/or appearing in ads? Why or why not?
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As discussed in Global Perspective 61 many American celebrities who do not appear in ads in the US make huge sums of money endorsing products and serv...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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