Explain why P&G and other consumer packaged goods firms are trying to cut back on some types
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The basic concern here is that many shortterm promotions including most trade promotions have an eff...View the full answer
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Related Book For
Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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