The RELATIONSHIP APPLICATION describes how the design consultant IDEO assists companies in new-product design. Discuss the advantages and limitations of having this activity performed by a consultant rather than internally.
Answer to relevant QuestionsVisit the website of the Gap (www.gap.com). Discuss how the web can be used in new-product planning for a bricks-and-mortar retailer such as the Gap. Discuss the potential role of the Internet in the new-product-planning process. Which stages of the process may benefit most from Internet initiatives? Is the use of a single city test market appropriate? Discuss. Eli Lilly & Company manufactures a broad line of pharmaceuticals with strong brand positions in the marketplace. Lilly is also a manufacturer of generic drug products. Is this combination branding strategy a logical one? If ...Why do some products experience long successful lives while others have very short life cycles?
Post your question