What are the key components of a corporate plan? What guidelines does the corporate plan provide to operational plans such as marketing and marketing communications?
Answer to relevant QuestionsWhat is a mission statement, and what role does it play in planning? What is meant by marketing control, and how does it influence marketing planning? What essential roles does a package perform in the marketing of a brand? Briefly explain. “A brand is more than the physical product.” Explain. In the context of creative planning, what is meant by the “big idea”?
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