What are the key disadvantages of electronic marketing channels?
Answer to relevant QuestionsDiscuss some implications of electronic marketing channels for the major areas of channel decision-making. From the standpoint of customer demand, can virtual channel structure usually replace physical channel structure? Explain. 1-800 Flowers.com has been on Facebook almost from the first day the social networking site appeared. The online flower retailer uses Facebook to keep in touch with its many customers and to establish a forum to foster a ...What key implication does the channel manager need to think about with regard to franchise channels when designing marketing channels? Discuss how the channel manager’s “hands are tied” when managing the marketing mix in franchise channels.
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